Beko Real Life Potions

In order to help gamers live a healthier life, Beko collaborated with League of Legends and top e-sport athletes in a campaign that encourages every player to take care of themselves as they do for their in-game heroes. Thus, real life potions were born, with the same allure and structure as those from the game, but filled with real life goodness that any gamer with a blender could prepare at home.

Project: Real Life Potions

Role: Art Director

Agency: McCann Worldgroup