Mastercard The Local Chain

How do you help small businesses in their fight against the large chains? Unite them into the biggest network of stores, with the largest portfolio & facilities. This idea quickly gained traction, with a deck in the works. The branding part of the project was a fun experience, mixing just the right amount of brand presence with the eclectic universe of the corner store.

Project: The Local Chain

Role: Lead Art Director

Agency: McCann Prague