Edge Institute
The first Romanian think tank focused on advancing the country’s economic competitiveness through digital acceleration, research, and policy. This pixel based identity reflects analytical rigor and a human centered vision for a knowledge driven future.
This project brought my first design awards, discover it below.
Rooted in the pixel—the foundation of all things digital—Edge Institute’s visual identity acts as a flexible building block, much like the ideas within a think tank. It’s tech-infused, from symbolism to color, yet avoids a cold, corporate aesthetic. Explore it below.
Beyond the graphic system, to reflect the mission of advancing the digital economy while honoring the past, I looked at authentic Romanian imagery from the 1950s and 1960s. Photographs from this era highlight key moments of technological advancement across different economic and social sectors. By incorporating archival photographs, a strong sense of authenticity is achieved, adding depth to the visual storytelling.
